![]() Connected with the American Rescue Plan, the $100 million program is “hyper local,” Madrid said, “to help us reach the smallest of the small.” He also touted the SBA’s Community Navigator Pilot Program (CNPP). During the meeting at Mi Casa Su Casa, he praised President Biden’s “Build Back Better” agenda, saying that it would help small businesses. Madrid likes to say that his business is small business. When this funding came in, I was like ‘Thank you Jesus!'” I was always crying on the phone with my mortgage. “I kid you not, I thought I was gonna jump off the bridge,” she said. Cepeda-Freytiz called the Great Recession of 2008 a “COVID boot camp.” This isn’t the first challenge that Mi Casa Su Casa has faced. “This is not just a job for them, they’re really about serving our community, serving small businesses. “This is the most genuine group of people you will ever meet,” she said. “As long as there’s breath and life in you,” Cepeda-Freytiz said, “you keep fighting… That’s what my dad instilled in me, that hard work, that dedication.” Cepeda-Freytiz’s father is battling cancer and undergoing chemotherapy, but when his daughter told him to relax, he said he “didn’t want to get too comfortable.” Madrid’s father, in hospice care with COVID-19 in summer 2020, was cleaning his surroundings shortly before his death. Cepeda-Freytiz showed Madrid her children’s artwork, and the two traded stories about their fathers. This is about making sure we understand the terrain in Pennsylvania.” Johanny Cepeda-Freytiz, the owner of Mi Casa Su Casa, talks with Small Business Administration Associate Secretary Mark Madrid in her restaurant on Penn Street in Reading on Thursday afternoon.Ĭepeda-Freytiz and Madrid had a wide-ranging conversation on the impact of the COVID-19 pandemic on businesses like hers, and the ensuing supply chain crisis. “We have to have empathy,” Madrid said, “we have to have elephant ears, not hippo ears, which means we have to listen. in Kutztown and was now in Reading to learn about the concerns of small business owners. He visited the Pennsylvania Small Business Development Center at Kutztown University, Radius Corp. Madrid visited Berks County Thursday as part of his duties as the associate administrator for the Office of Entrepreneurial Development at the U.S. ![]() It’s hard to believe that the two just met. “Mucho gusto,” Madrid says as he embraces Cepeda-Freytiz, owner of Mi Casa Su Casa restaurant on Penn Street and a Reading city councilwoman. When Mark Madrid and Johanny Cepeda-Freytiz talk, it’s like they’ve known each other for years.
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